Lost Pirate

Product design & branding

Introducing Lost Pirate, a captivating men's perfume that embodies strength and adventure. The product design and branding were meticulously crafted to reflect the essence of masculinity and ruggedness. The bottle, shaped like an anchor with a combination of glass and metal elements, symbolizes the resilience and power associated with manhood. The choice of materials and design elements conveys a sense of timeless elegance and confidence, making Lost Pirate a standout addition to any man's grooming collection.
In addition to the unique bottle design, the branding of Lost Pirate was carefully considered from the creative idea to execution. A thick display font was chosen for the name, emphasizing simplicity and strength while ensuring it stands out prominently in the overall design. The creative process extended to advertisement assets and packaging, where every detail was thoughtfully curated to evoke a sense of mystery and allure, inviting men to embark on a journey of self-discovery with Lost Pirate.

To create a consistent and engaging product design that embodies roughness, manhood, and excitement, we used aqua teal and yellow gold colours throughout the Lost Pirate branding. Water and waves representation in each visual element convey the message of adventure. An octopus motif adds a unique touch, while a strong sailor figure in one visual represents the brand's rugged persona and resonates with our target audience.

Online presence for Lost Pirate perfume is intentionally minimalistic, focusing on showcasing the product and providing an effortless ordering experience for customers. The website features a clean and uncluttered design, allowing the perfume to take centre stage. High-quality images and concise product descriptions are used to highlight the unique bottle design, the captivating scent, and the overall appeal of Lost Pirate.

The packaging of Lost Pirate perfume incorporates inviting imagery that has been seamlessly integrated throughout the entire design process. This consistency in visual elements ensures that customers can easily recognize and remember the product when they encounter it in a perfume store.

By utilizing captivating imagery that mirrors the essence of adventure and masculinity found in the perfume, the packaging not only attracts attention but also creates a lasting impression, prompting customers to explore and experience Lost Pirate for themselves. The cohesive design approach from packaging to branding reinforces the brand identity and contributes to a memorable and engaging customer experience.

To showcase the look of Lost Pirate perfume to the public, I utilized multiple options including bus station displays, building advertisements, and billboard views. These strategic placements allows to reach a diverse audience and create a lasting impression of the product's captivating design and enticing fragrance. Whether commuters passing by at a bus station, pedestrians admiring building displays, or drivers catching a glimpse of billboards, Lost Pirate's visual appeal was prominently featured in various public spaces, maximizing brand visibility and engagement.